Media data · The Monthly Edition
Five hours of golf. Nineteen hours of everything else.
Granted, a page full of metrics is rarely where the feeling lives. But these figures do not come from a brochure assembled once a year – they come straight out of the sending system and keep writing themselves. And they say something: our readers actually read the issue. They do not skim it.
We started as a magazine in 2019. Today we are the independent channel with the widest reach in the Swiss golf and lifestyle audience.
Who reads along
NewsletterLive from our own systemMeasured continuously since January 2025, updates itself
Golf is the common ground, not the boundary. A round takes five hours – which leaves nineteen, and in those our readers eat, sleep, marvel and travel on. Those nineteen hours are our subject.
What happens after send day
WebsiteAs of 24 September 2026What it’s visited on
- Desktop71.4%
- Mobile27.1%
- Tablet1.4%
Most-visited regions (Switzerland)
- Bern98
- Zurich65
- Valais49
- Thurgau33
- (not set)16
- Schaffhausen16
What it’s visited on
- Desktop68.6%
- Mobile30.0%
- Tablet1.4%
Most-visited regions (Switzerland)
- Zurich752
- Bern327
- Valais180
- Fribourg131
- Aargau114
- Zug98
What it’s visited on
- Desktop71.2%
- Mobile27.5%
- Tablet1.3%
Most-visited regions (Switzerland)
- Zurich4,020
- Bern1,013
- Valais458
- Fribourg376
- Aargau229
- Ticino229
What it’s visited on
- Desktop77.1%
- Mobile22.1%
- Tablet0.8%
Most-visited regions (Switzerland)
- Zurich14,641
- Bern4,101
- Valais1,912
- Lucerne1,846
- Fribourg1,634
- Zug1,405
What it’s visited on
- Desktop72.9%
- Mobile26.1%
- Tablet1.0%
Most-visited regions (Switzerland)
- Zurich30,294
- Bern8,824
- Valais4,395
- Fribourg3,693
- Lucerne3,644
- Zug2,941
An issue is not finished on the day it goes out. Every article stays in the magazine and keeps being found – months later, by people who are planning a trip right now.
These figures are media data too – just like the newsletter’s. Only nothing on the website itself is for sale: no banner space, no advert dressed up as an article. What stands here is the same editorial material as the newsletter – a hundred percent experienced by us, never assembled from a press kit. Golf is the occasion, not the subject: safari and wilderness, food and wine, wellness and longevity, hotels and design – the nineteen hours beside the round, told at the same level as the round itself. What counts: an article stays put and keeps being found, long after send day.
What we write about
The course is the occasion, not the subject. Most of what our readers read about a destination has nothing to do with golf – and they book the trip anyway.
Safari & wilderness
Just past five in the morning, dust and acacia in the air, the ranger cuts the engine. South Africa, Kenya, Namibia – lodges, reserves, Rovos Rail. Not a club in sight, and still one of our best-read strands.
Cruising & water
River sailings on the Rhine and the Douro, marinas, island hopping. Three days, three winemakers, one ship – the arithmetic works on our readers more often than you would think.
Food & wine
Starred kitchens and country taverns, wine lists and harvest season. We sit at the table before we write about it – and we say so when a course does not land.
Culture & cities
Lisbon on foot, Sanremo after dark, the Marling waalweg before noon. We go where a region keeps its past and talk to the people still carrying it forward – then give away the detours no guidebook lists.
Wellness & longevity
After the round, or instead of it. Schroth cures, thermal baths, longevity programmes – we look closer where others write “spa” and leave it there.
Hotels & design
From the small townhouse to the resort with its own course. What interests us is how a place receives you, not how many stars are screwed to the door.
How it gets read
NewsletterPer issue, that is roughly 1,302 more people opening the newsletter than the market average would deliver.
Brevo Marketing Orchestration Benchmark 2026 — über 175 000 Konten, Versanddaten 2025
The open rate is calculated across every issue and measured exactly the way the market figure beside it is – same platform, same counting. Worth saying up front, because open rates are usually compared without anyone asking what sits in the denominator.
What it gets read on
Newsletter- Desktop92.9%
- Mobile6.5%
- Tablet0.6%
- Safari / Mozilla63.7%
- Chrome / Gmail16.4%
- Firefox7.1%
- Android3.7%
Most of our readers open the issue at a desk. Unhurried, not between two meetings – which is precisely why long reads and large photographs work here.
What hosts tell us
20Herzlichen Dank für den sehr – und einmal mehr – unterhaltsamen Artikel. Ich bin zwar Nichtgolfer, hat mich aber die Reise trotzdem aus der Perspektive des reisenden Golfers miterleben lassen.
Dankeschön für den Newsletter. Ich war jetzt auch gerade bei Samara und habe es mit einem Roadtrip durch die Karoo nach George verbunden. So schön! Danke für die Zusammenarbeit!
Was für ein schöner Artikel! Ganz herzlichen Dank vom ganzen Team. Vielen Dank für Ihren Besuch, die ehrlichen Worte und das konstruktive Gespräch vor Ort.
Many thanks for sharing the article and for your kind words. It’s a great feature and much appreciated.
Lovely meeting you, and thank you so much for your precious appreciation and feedback.
I’m really impressed by the quality of the work – both the content and the pictures are excellent, and it was indeed a great, great collaboration.
Der Artikel ist sehr einladend und sympathisch geschrieben. Er macht Lust auf Urlaub in Tonbach.
Thank you for sharing this lovely article and thank you for your beautiful words. We are delighted to read that our team made you feel so well taken care of during your stay.
Oh wow, das sind richtig schöne Artikel, Fotos und Posts, vielen herzlichen Dank dafür!
Die Landingpage ist toll geworden, und wir freuen uns sehr über die Präsenz. Die Posts sehen wunderschön aus. Wir danken dir herzlich für die angenehme Zusammenarbeit.
Die Storys und Bilder sind echt toll geworden. Vielen Dank für die gute Zusammenarbeit, und wir freuen uns auf weitere Projekte mit dir.
Es ist ein wunderschöner Beitrag und sehr ausführlich beschrieben.
Vielen Dank für die Übersendung der Auswertung, das sieht wirklich super aus.
Der Artikel ist toll, richtig auf den Punkt gebracht.
Der Beitrag ist wirklich gelungen und sehr angenehm zu lesen.
Du bist ein Schatz! Danke, danke, danke!
We’re absolutely delighted to be included in your year-end Luxury Newsletter, and it’s such a treat to be featured among experiences that define true luxury. Thank you again for the wonderful collaboration, we really appreciate it.
I would like to thank you for the great job and coverage that you did at La Hacienda Alcaidesa Links Golf Resort. We are so happy how you promote and show in your platform.
Thank you so much. Wonderful article and very enthusiastic. It was a pleasure meeting you and hope to see you soon again.
Many thanks – the coverage looks great.
Replies from our inbox, quoted as they arrived – trimmed only of greeting and sign-off. Each carries a name, a role and a house, because an anonymous testimonial is worth nothing.
Who has featured so far
Newsletter- Excellence Cruises
- Golf in Austria
- Argentario Golf & Wellness Resort
- Viceroy Hotels & Resorts
- Rocco Forte Hotels
- Pure Salt Luxury Hotels
- Hotel Sonne Klopeiner See
- Ombria Algarve
- Bucuti & Tara Beach Resort
- Dolomitengolf Suites
- Hotel Post Lermoos
- EPIC SANA Algarve
- Steiermark Tourismus
- Kempinski Hotels
- The Royal Portfolio
- katalyst.com
- orient-express.com
- Finca Cortesin
- Hotel Riml
- canauliluxuryretreat.com
- Der Öschberghof
- Falkensteiner Hotels
- Cervia
- Hotel Brandlhof
- and 103
Hotels and destinations from past issues – ordered by where our readers actually clicked. Not by who we liked best.
What you get from us
- We come to you. Photography and video are shot on site, by us, never pulled from a stock library.
- We write the piece. Editorial, in our own hand – not an advert dressed up as an article.
- We distribute it. Newsletter, magazine, social media and, where it fits, a landing page of its own.
- We stay reachable. Two people, no agency chain in between.
What working together looks like
Four routes, and they combine. What fits depends on the goal – and on how much time we are allowed to spend on site.
Exclusive issue
A whole issue for one house or one destination. No neighbours, no competing context, the readership’s full attention.
Themed issue
Several partners under one bracket – a region, a season, an occasion. You share the issue and gain from the theme.
Landing page
A page of your own in the magazine that stays: a country, a region, a house. We promote it across our channels, and it keeps being found.
Direct mail
Printed, to Swiss golf households, with a reply card if you want one. We handle the whole route – we never sell addresses, we post on your behalf.
From first conversation to published issue
Conversation
What do you want to achieve, who do you want to reach, and when. Twenty minutes usually settles it.
Visit
We come to you and stay long enough to experience something. Photography and video happen while we are there, shot by us.
Words
Written editorially, in our own hand. You read it before it goes out and may object wherever something is wrong.
Send
The issue reaches the subscribers, the article stays in the magazine, and social media carries it further.
Numbers
After the send you receive the figures for your issue – delivery, opens, clicks on your links. The same measurement that feeds this page.
What we do not do
- No bought addresses. The list grew over years, and it is tended.
- No advert dressed up as an article. Paid work reads editorially – and it also says what we actually saw.
- We never resell addresses. Not once.
- No figure we cannot measure. What stands on this page comes from the system, not from an estimate.
Let us talk it through
An issue devoted to a single house, or a themed issue with several partners – what fits depends on the goal. A conversation settles it fastest.
Monika Geisler · Nineteen Golf PTY Ltd